Year: 2017

by Matt Weik It’s been some time in the making and quite controversial to say the least, but the Food and Drug Administration (FDA) has finally accepted creatine nitrate as a new dietary ingredient. The patent for creatine nitrate is held by Ron Kramer, owner of ThermoLife International and Muscle Beach Nutrition. Will this new […]

by Matt Weik After writing an article just the other week about how The Vitamin Shoppe is falling behind the eight-ball in terms of the sports nutrition market, it seems like they took a play right out of my playbook to help them get back on track with the launch of Spark Auto Delivery. The […]

by Matt Weik If you take a look around the supplement industry, you will find brands using a specific form of beta-alanine called CarnoSyn. This is an extremely well-researched version of beta-alanine that is time-released. It currently has 55 studies backing its effectiveness and 28 global patents protecting the technology. The claims on the ingredient […]

by Matt Weik There are going to be quite a few people pissed off over my take on this, but it’s the way I see things and my experience from being in the industry for over a decade. As some of you know, I worked for a very large supplement company. My time with the […]

by Matt Weik If you do any reading in the industry, you’ll see the back and forth from people who side with vitamins and those who say you don’t need them—that you can eat all the micronutrients you need through the foods you eat daily. Well, while both may be true, supplementing with a mutlivitamins/multimineral […]

by Matt Weik Quite often I get emails and messages asking how to get into the industry. While the supplement industry is fairly large, breaking in can be difficult. While some brands are looking to grow their sales team, many are going the route of working with distributors or being an ecommerce brand solely to […]

by Matt Weik Brands these days lack originality. It’s frustrating to see “me too” products all over the place and now more recently we are seeing more and more brands copying the actual “look” of the package from a competitor, not just their profile. This is causing lawsuits to pop up left and right in […]

by Matt Weik Supplements containing “extra” ingredients are nothing new in this industry, unfortunately. However, there are some new products found online that are now being called out. You may or may not have heard of them, but if you are purchasing them, I’d recommend you discontinue use immediately and find out how you can […]

by Matt Weik How many of you shake your supplement tubs before you shove your hand in and scoop out the contents? No hands in the air? Well, you should be! If you want a more accurate dosage, you need to shake it up before each use. Lack of consistency due to so many ingredients […]

by Matt Weik It’s no shocker that Amazon is putting a hurting on everyone these days. We saw a huge shift on the ecommerce side once Amazon started bringing sports nutrition to their website. The big bad wolf (Bodybuilding.com) was feeling the pressure and eventually was overtaken in sales by Amazon. Now, Bodybuilding.com is trying […]