Category: Body Building

Our coverage of the 2024 Vitamin Shoppe Brand Summit continues, following up with special guest Jocko Willink on episode #132. To get a better background on what the Brand Summit is all about, and the direction of The Vitamin Shoppe itself, we went straight to the source — the CEO himself: A Quick Discussion with […]

Jocko Willink is a huge believer in self-discipline, and nobody would deny that’s a crucial component of personal success. But let’s face it, applied willpower will get you better results if you work not only harder, but smarter too. (You can learn more about Jocko in the conclusion of this article) To help you work […]

Lacprodan SP-BLG 100 (Whey Protein Isolate)(100% Beta Lactoglobulin)(13.35 yielding a min of 12 g protein) – 13.34 g Beta-lactoglobulin (BLG) is a type of protein that makes up most of the whey fraction of milk protein, more specifically, roughly 60% by mass.[1,2] BLG is a complex of particular amino acids, joined to one another in […]

While at the 2024 Vitamin Shoppe Brand Summit, we were honored to have none other than Jocko Willink of Jocko Fuel on the PricePlow Podcast for Episode 132. Jocko Willink: Founding Jocko Fuel and Jocko’s Supplement Stack Jocko Willink joins PricePlow for Episode 132 to talk about founding Jocko Fuel, doing the right thing when […]

The 2024 Expo season has come and gone, with trips to the Arnold Sports Festival, Natural Products Expo West, and the Vitamin Shoppe’s Brand Summit, and we saw some incredible new supplement launches. But the main trend that’s been impossible to ignore is the continued emergence of functional beverages in our market. At each show, […]

There’s currently one really hot buzzword in the supplement and pharmaceutical industries alike. That word is peptides. Thanks to breakthroughs in computing power and statistical analysis, science has now identified thousands of amino acid chains that have outsized effects on important aspects of human physiology. Last year we wrote a lot about PeptiStrong, a fava-bean-derived […]

For Episode #131 of the PricePlow Podcast, we sat down with Rob Rogers from Axcess Global, the parent company of Ketone Labs, Real Ketones, Vault, and many others. Ketone Labs is best known for selling goBHB, the patented exogenous BHB dietary supplement ingredient — which is the main topic of this podcast. Rob and his […]

Another month, another Musclesport Lean Whey flavor! Lean Whey has been around since 2013, and it has set itself apart with two critical features: function and flavor. Lean Whey utilizes a protein blend of whey isolate and hydrolyzed whey protein, along with an innovative Fat Metabolizing Matrix that includes ingredients like Fibersol-2, L-carnitine, and conjugated […]

The supplement industry is abuzz with changes, and one of the biggest announcements has been the hiring of Aaron Heidebreicht as Applied Nutrition’s USA CEO. This brings with us a major shift to AN’s North American strategy, all covered in this podcast. Aaron Heidebreicht Joins Applied Nutrition to Take on The Americas Aaron Heidebreicht is […]

If you’ve been keeping tabs on our Core Nutritionals page, you’ll know that Doug Miller’s pride and joy has been on a tear in 2024, and it seems like they’re only just getting started. January brought us the Core Daily Health Pack and MRP Packs, and more recently they released the Ascension Pre-Workout as a […]