by Matt Weik More and more candy bar manufacturers are seeing what’s going on in the market and how in demand protein is in the American diet. With that being said, they too are tossing their hat in the ring in hopes of seeing their sales sky-rocket with a “healthy alternative” to their traditional candy […]

by Matt Weik If you’re anything like me, you always question why things are the way they are and want to have a better understanding. So, being that I’ve been in the industry for over a decade, I wanted to see why (today) consumers are purchasing products from certain brands. What makes them open up […]

by Matt Weik Look, I like free as much as the next guy, but enough is enough. The fitness and supplement industry is plagued by brands and “experts” giving everything away for free. Don’t get me wrong, it’s nice to get a little help every now and then as well as try some free supplements, […]

by Matt Weik For the most part, bodybuilders are simple human beings. They eat, sleep, and train. However, it’s nice to splurge every once in a while, in order to help keep you on track and enjoy your passion—all while making life just a little bit easier. So, for that reason, I’ve composed a list […]

by Matt Weik We are always on the lookout for something new in the protein category, and it appears we have something to put people’s minds at ease. A hot topic for debate is if you can use any whey protein to bake with or put in hot beverages, or if need a heat-stable version. […]

by Matt Weik Remember the good old days when ephedrine was legal and readily available? It was almost like fat simply melted off of your body without much effort at all. Well, those good old days were over 13 years ago (now I feel old). Thanks to the FDA, ephedrine was wiped off the market—well, […]

by Matt Weik There are many different types of proteins out on the market. We have whey concentrate, pea protein, whey isolate, casein, soy protein, rice protein, among others. Yet, two-thirds of the people using protein found whey protein hydrolysates the most effective of the bunch. Out of 2,649 consumers surveyed across the globe (US, […]

by Matt Weik We often associate exercise with the feeling of not only exhaustion by the time you are done, but also a euphoric feeling that comes from the release of endorphins. Many people exercise for that simple reason—when the endorphins in the brain change the outlook of your day or something going on in […]

by Matt Weik There seems to be some confusion in the sports nutrition industry on whether BCAAs are good as an intra or post-workout supplement. Many people use them intra-workout to help with recovery as well as reduce soreness post-workout. However, researchers are now saying that BCAAs have a very limited role on building muscle […]

by Matt Weik It’s been some time in the making and quite controversial to say the least, but the Food and Drug Administration (FDA) has finally accepted creatine nitrate as a new dietary ingredient. The patent for creatine nitrate is held by Ron Kramer, owner of ThermoLife International and Muscle Beach Nutrition. Will this new […]