Last year, Fresh Supps burst onto the supplement industry scene, and they immediately hit the ground running. Founded by Greg Helton, the brand’s rookie year saw the introduction of three products: Fresh Supps Pre-Workout, Fresh Amino, and Fresh Creatine Monohydrate. Fresh Supps is celebrating the opening of the Nutrition Faktory’s new Murfeesboro, TN store by […]
Inspired Nutraceuticals has been busy. One of the reasons they were named a brand to watch in 2024 in PricePlow’s 2023 Supplement Industry Awards was due to their launch of Endless, which took the name from an older intra-workout supplement they had launched in 2017, completely remaking it into a novel electrolyte hydration drink. We […]
In 2023, something really big happened. MuscleTech launched the EuphoriQ pre-workout — the first mass-market supplement containing paraxanthine, a stimulant that replaces (it’s actually the main metabolite of caffeine). Some people get absolutely wrecked by caffeine, and using genetic research, this article explains why. The solution? MuscleTech EuphoriQ pre-workout, which instead uses enfinity paraxanthine. We […]
Looking for dietary supplement ingredients that are made in the USA?! There aren’t many, but Kyowa Hakko USA has citrulline, arginine, and glutamine! Amino acids have become ubiquitous in the supplement industry. As the constituents of proteins, amino acids are critical for optimal functioning. Amino Acid Supplements: From EAAs to BCAAs and Back Again The […]
After a 50+ episode hiatus, Maximus founder and CEO Dr. Cameron Sepah is back on the PricePlow Podcast for the first of two new episodes to give us the update on what’s going on in the pharmaceutical world of performance enhancement. Dr. Cameron Sepah of Maximus re-joins the PricePlow Podcast for Episode #124 to talk […]
GHOST has staked a claim in the pantheon of supplement brand greats in large part due to their pioneering of flavor collaborations. Over the years, GHOST has partnered with a variety of different brands, transferring flavors we all know and love to supplement form. The latest such collaboration was with FaZe Clan, the hyper-famous gaming […]
Protein is protein. Right? Not exactly. While protein powders are a mature product category, with whey protein being the industry standard for its superior absorption, not all whey protein powders are created equal. There are hundreds upon hundreds of products on the market, but brands are still able to differentiate themselves on some key components: […]
It’s not exactly surprising at this point. Chris Bumstead did indeed win his fifth consecutive Mr. Olympia title, and as a result, we are being treated to the return of a flavor of RAW’s Thavage Pre-Workout that, at this point, can be considered a classic. Back in Town: 5-PEAT RAW Nutrition had an incredible 2024. […]
Long ago, when we started PricePlow, this corner of the industry was basically called “Bodybuilding Supplements”. As the industry grew and shifted away from just bodybuilding, the niche transformed into “Sports Nutrition”… but that’s not exactly a perfect fit either. Not everyone’s into sports, after all. To combat that, we’ve more recently seen a move […]
Animal has been around for a long time. For over 40 years, Animal has been a mainstay in the supplement industry. They have played a critical role in the development of pill packs – comprehensive packs of pills meant to give your body the tools it needs to operate at peak performance and vitality. It […]