by Matt Weik If you’re anything like me, you always question why things are the way they are and want to have a better understanding. So, being that I’ve been in the industry for over a decade, I wanted to see why (today) consumers are purchasing products from certain brands. What makes them open up […]
by Matt Weik Look, I like free as much as the next guy, but enough is enough. The fitness and supplement industry is plagued by brands and “experts” giving everything away for free. Don’t get me wrong, it’s nice to get a little help every now and then as well as try some free supplements, […]
by Matt Weik For the most part, bodybuilders are simple human beings. They eat, sleep, and train. However, it’s nice to splurge every once in a while, in order to help keep you on track and enjoy your passion—all while making life just a little bit easier. So, for that reason, I’ve composed a list […]
by Matt Weik We are always on the lookout for something new in the protein category, and it appears we have something to put people’s minds at ease. A hot topic for debate is if you can use any whey protein to bake with or put in hot beverages, or if need a heat-stable version. […]