by Matt Weik If you do any reading in the industry, you’ll see the back and forth from people who side with vitamins and those who say you don’t need them—that you can eat all the micronutrients you need through the foods you eat daily. Well, while both may be true, supplementing with a mutlivitamins/multimineral […]
by Matt Weik Quite often I get emails and messages asking how to get into the industry. While the supplement industry is fairly large, breaking in can be difficult. While some brands are looking to grow their sales team, many are going the route of working with distributors or being an ecommerce brand solely to […]
by Matt Weik Brands these days lack originality. It’s frustrating to see “me too” products all over the place and now more recently we are seeing more and more brands copying the actual “look” of the package from a competitor, not just their profile. This is causing lawsuits to pop up left and right in […]
by Matt Weik Supplements containing “extra” ingredients are nothing new in this industry, unfortunately. However, there are some new products found online that are now being called out. You may or may not have heard of them, but if you are purchasing them, I’d recommend you discontinue use immediately and find out how you can […]
by Matt Weik How many of you shake your supplement tubs before you shove your hand in and scoop out the contents? No hands in the air? Well, you should be! If you want a more accurate dosage, you need to shake it up before each use. Lack of consistency due to so many ingredients […]
by Matt Weik It’s no shocker that Amazon is putting a hurting on everyone these days. We saw a huge shift on the ecommerce side once Amazon started bringing sports nutrition to their website. The big bad wolf (Bodybuilding.com) was feeling the pressure and eventually was overtaken in sales by Amazon. Now, Bodybuilding.com is trying […]
by Matt Weik If you’ve ever visited the Arnold Classic Expo, then you know all too well the haul of samples you are able to leave Columbus with. Many people come with backpacks to fill, leave the expo once it’s full, dump out their stash, and then go back in for more. By the time […]
by Matt Weik We live in a world where social media is used and abused—to a point. Sure, social media is great for staying connected with friends and family, but who would have thought the day would come when celebrities and athletes were no longer utilized to grow a brand? Not only is social media […]
by Matt Weik For years the primary consumer of whey protein supplements has been those who engage in exercise, bodybuilders, and athletes—ultimately a younger demographic. Everyone else seemed to find it taboo or worthless. However, researchers looked at a different demographic and how whey protein can help them—more specifically, senior citizens. That’s right, toss Pop’s […]
A daily dose of 500 mg – and this amount fits in one capsule – of the new fenugreek extract Furosap increases the amount of free testosterone in the blood of adult men. A sponsored human study published in the International Journal of Medical Sciences has shown this to be the case. Furosap The researchers […]